Vol. 5 No. 2 (2023): Digital society and participatory culture

• Digital Society and Participatory Culture Introductory note

  Alejandro Tapia Frade, Carmen Cristófol-Rodríguez, Marta Pérez-Escolar, Francisco Baptista Gil

  3-4

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Artigos

• Predominance of brand placement in the content of luxury women's magazines Cases of the Spanish editions of Harper's Bazaar and Vanity Fair

  Daniel Guerrero Navarro, Carmen Cristófol Rodríguez, Antonio Miguel Almaida Gálvez, Paula Meliveo Nogués

  5-22

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• Audit of social networks in the olive oil sector

  María Illescas Manzano

  23-40

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• Persuasive consumer relations in the digital society and participatory culture

  Matias López Iglesias, José Luis Carreño Villada , Óscar Díaz-Chica

  41-55

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  • HTML (Español (España))

• 2021 Elections in the Community of Madrid Voter mobilization of left-wing parties on Telegram

  Aitor Fernández Rodríguez, David Varona Aramburu

  57-77

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• Analysis of the possibility of moving to a new stage in the process of flexibilization of the exchange rate regime in Morocco

  Ahmed Hrifa

  79-103

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• Improved Scoring of Satisfaction with Life Scale Scoring of SWLS

  Satyendra Nath Chakrabartty

  105-126

  • PDF

• The Impact of the pandemic on student learning An essay on the future of higher education

  Antonio Duarte Santos

  127-156

  • PDF (Português (Portugal))
  • HTML (Português (Portugal))

• Film tourism in Portugal according to Graham Busby and Julia Klug's classification

  Claudia López Frías, Francisco Baptista Gil

  177-193

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• Brand perceptions in Generation Z: Case of Apple in Spain

  Mónica Matellanes Lazo, Carolina Marco Castro

  195-227

  • PDF (Español (España))

• Personalised QR codes and branding a post-pandemic ethnographic study

  Raquel Ávila Muñoz, Gema Bonales Daimiel

  229-244

  • PDF (Español (España))