Expérience directe et indirecte avec le produit d’achat
DOI:
https://doi.org/10.23882/MJ1901Palavras-chave:
expérience directe, expérience indirecte, test du produit, expérience virtuelleResumo
Cet article dresse le bilan de la recherche en psychologie du consommateur sur les processus et les conséquences cognitives, affectives et conatives de l’expérience directe vs. indirecte avec le produit. Sont considérés les modélisations de l’expérience directe et indirecte, leur interaction ainsi que les nouvelles perspectives de recherche.
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Direitos de Autor (c) 2019 Jean-Christophe Giger, Ana Susana Almeida
Este trabalho encontra-se publicado com a Creative Commons Atribuição-NãoComercial 4.0.
