Expérience directe et indirecte avec le produit d’achat





expérience directe, expérience indirecte, test du produit, expérience virtuelle


Cet article dresse le bilan de la recherche en psychologie du consommateur sur les processus et les conséquences cognitives, affectives et conatives de l’expérience directe vs. indirecte avec le produit. Sont considérés les modélisations de l’expérience directe et indirecte, leur interaction ainsi que les nouvelles perspectives de recherche.


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Como Citar

Giger, J.-C., & Almeida, A. S. (2019). Expérience directe et indirecte avec le produit d’achat. [RMd] RevistaMultidisciplinar, 1(1), 57–69. https://doi.org/10.23882/MJ1901