Intertextuality and Visual Culture
A study among Portugal and Spain university students
DOI:
https://doi.org/10.23882/MJ2026Keywords:
advertising, art, culture, interpictoriality, intertextualityAbstract
The theme of the study is about the approach to visual culture through resources away from the arts in its restrictive sense and / or referred to material exhibition spaces; Since in this case, the spectrum that concerns us are, above all, advertisements in the press and television. This is a second incursion and analysis of the reception of possible sources for the revitalization and motivation towards the consumption of visual culture, and it has been carried out with Portuguese and Spanish students from the universities of Algarve (Faro) and Seville (Fundación San Pablo Andalucía, center attached to the University of Seville). The material used, which is attached to the subject Visual Arts Education, was provided as an introductory conference. A survey was conducted in both universities to collect results and reflections. The study seem to point out that addressing this issue with students can facilitate the recognition of the relationships between different types of visual texts (intertextuality), and to promote and expand the appropriation and cultural and artistic enjoyment.
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