Resiliência e Transformação do Comércio

O Caso Português

Autores

  • José António Rousseau Universidade Europeia, Portugal

DOI:

https://doi.org/10.23882/rmd.22070

Palavras-chave:

Retalho independente, resiliência, comércio, distribuição, Motivações de consumo, comportamento dos consumidores

Resumo

Como compreender os mecanismos ou os processos que, empresas retalhistas independentes de Lisboa, criadas ao longo do século XIX e algumas até anteriores, conseguiram dobrar o século XX e chegar aos dias de hoje ainda saudáveis, lucrativas e com potencial para o futuro? Tal situação só pode ser explicada pela fantástica capacidade de resiliência demonstrada na sua atividade ao longo de quase dois séculos. Fatores como a transição familiar intergeracional e a ligação da atividade retalhista a uma indústria não são determinantes, sendo mesmo os fatores com menor potencial de resiliência encontrados, facto que, em certa medida, face à perceção pacífica existente, constitui uma surpresa deste estudo. Em  contrapartida, os fatores internos da atividade comercial como, a localização, a natureza ultra especializada e a qualidade do serviço e do atendimento constituem-se como fortes fatores potencializadores da resiliência do retalho independente centenário de Lisboa.

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Publicado

2021-12-22

Como Citar

Rousseau, J. A. (2021). Resiliência e Transformação do Comércio: O Caso Português. RevistaMultidisciplinar, 4(1), 89–118. https://doi.org/10.23882/rmd.22070