Resiliência e Transformação do Comércio
O Caso Português
DOI:
https://doi.org/10.23882/rmd.22070Palavras-chave:
Retalho independente, resiliência, comércio, distribuição, Motivações de consumo, comportamento dos consumidoresResumo
Como compreender os mecanismos ou os processos que, empresas retalhistas independentes de Lisboa, criadas ao longo do século XIX e algumas até anteriores, conseguiram dobrar o século XX e chegar aos dias de hoje ainda saudáveis, lucrativas e com potencial para o futuro? Tal situação só pode ser explicada pela fantástica capacidade de resiliência demonstrada na sua atividade ao longo de quase dois séculos. Fatores como a transição familiar intergeracional e a ligação da atividade retalhista a uma indústria não são determinantes, sendo mesmo os fatores com menor potencial de resiliência encontrados, facto que, em certa medida, face à perceção pacífica existente, constitui uma surpresa deste estudo. Em contrapartida, os fatores internos da atividade comercial como, a localização, a natureza ultra especializada e a qualidade do serviço e do atendimento constituem-se como fortes fatores potencializadores da resiliência do retalho independente centenário de Lisboa.
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