Resilience and Trade Transformation
The Portuguese case
DOI:
https://doi.org/10.23882/rmd.22070Keywords:
Independent retailing, resilience, trade, distribution, consumer motivationsAbstract
How can we understand the mechanisms or the processes that, independent retail companies in Lisbon, created throughout the 19th century and some even before, managed to bend the 20th century and reach the present day still healthy, profitable and with potential for the future? Such a situation can only be explained by the fantastic resilience demonstrated in their activity over almost two centuries. Factors such as intergenerational family transition and the connection of the retail activity to an industry are not decisive, being even the factors with the lowest resilience potential found, a fact that, to some extent, given the existing peaceful perception, is a surprise of this study. On the other hand, the internal factors of the commercial activity such as location, the ultra specialised nature and the quality of service and attendance are strong potential resilience factors for Lisbon's centenary independent retail.References
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