The construction of affects in post-modernity
A reflection on the cognitive effects of digital narratives in the affective discourse
DOI:
https://doi.org/10.23882/MJ1909Keywords:
affections, cognition, digital narratives, media, postmodernityAbstract
While in the past, affections were built in praesentia, today they are being built in absentia, transfiguring classic concepts like love or friendship. Technology is gradually replacing signs of the real into new digital signs, based on metallic and incomplete feelings. Studies seem to indicate that we are able to interact with machines in the same way that we interact with humans, eliminating the bounderies between bios and techné, provoking a «dehumanization» within social relations. In this sense, this essay intends to reflect on the cognitive effects that these new digital narratives are causing in the construction of affective discourses, figuring new forms of feelings and emotions, resulting from the irreversible progress of postmodernity.
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